Loena Hendrickx captured the European figure‑skating silver medal in Eindhoven, while Sporza secured a five‑year extension to broadcast all Belgian road, field and cyclocross championships live through January 2031. The dual news highlights Hendrickx’s comeback and Sporza’s strengthened role as Belgium’s premier sports‑media platform.
Loena Hendrickx’s EK Silver Performance
Comeback on Ice
On 23 January 2024, 25‑year‑old Hendrickx delivered a compelling free‑skate routine at the European Championships in Eindhoven. Despite minor technical errors, her performance earned a total score that placed her second, just behind the Norwegian champion. The medal marks her first major European podium finish after two injury‑plagued seasons.
Significance for Belgian Figure Skating
Hendrickx’s consistency in both the short program and free skate reaffirms her status among Europe’s elite skaters. Her success brings heightened attention to Belgian figure skating and inspires upcoming athletes aiming for international medals.
Sporza Extends 5‑Year Cycling Broadcast Deal
Digital Growth and Fan Reach
Sporza announced the renewal of its partnership with Belgian Cycling, guaranteeing live coverage of all national championships—road, field, and cyclocross—until January 2031. The platform’s digital audience continues to expand, with a strong community of over 150 000 active participants and a robust presence on social media.
Strategic Positioning in the Market
The extended agreement strengthens Sporza’s competitive edge against international broadcasters and streaming giants. It also secures a stable revenue stream from advertising and sponsorships, essential for maintaining high‑quality live production and in‑depth analysis.
Impact on Belgian Sports Fans
One‑Stop Access to Cycling Events
Fans can now watch every national cycling championship with a single click on Sporza’s website or app, eliminating the need for multiple channels or paywalls. The platform promises enhanced coverage, including pre‑race analysis, live graphics, and post‑race interviews with both star athletes and emerging talent.
Benefits for Cyclists and Sponsors
Continuous national exposure motivates athletes and attracts sponsorships. Young riders, such as field‑cyclist Julien De Smet, note that guaranteed live broadcasts boost their visibility and encourage investment in the sport.
Future Outlook for Belgian Sports Media
The combination of Hendrickx’s medal and Sporza’s expanded cycling rights illustrates a broader shift toward an integrated sports‑media ecosystem in Belgium. By uniting elite winter sport achievements with comprehensive cycling coverage, Sporza positions itself as the central hub for fans across disciplines, paving the way for sustained growth and audience engagement.
